Several factors determine the price of your custom retail display, but we work to keep your costs down with our full-service, value-added manufacturing process. Let’s take a look at what drives the price of a custom retail display, and find out how to keep costs down while still maintaining high standards of excellence.
Size and Complexity
A sizable display built to hold heavy cases of beer or large quantities of tools will cost more to produce than a smaller display made for gift cards, for example.
A display with more individual parts, as well as more complex parts, may also drive the cost higher. That being said, every step in our value-added engineering process is designed to produce a high-quality display as cost-effectively as possible. During the design and prototyping phases of our manufacturing process, we look for ways to achieve your display goals while reducing unnecessary complexity.
Materials
A majority of the displays created here at Franklin are made from low-carbon steel, a sustainable, budget-friendly choice for displays that performs just as well as more expensive materials.
Featuring a high percentage of recycled material, low-carbon steel is incredibly versatile and easier to work with than other forms of steel. The versatility of low-carbon steel does not negate the durability. It holds up exceptionally well against long-term use and can easily be treated to withstand exposure to the elements.
When you work with Franklin, you have the opportunity to prioritize budget, sustainability, and durability at the same time. Having a partner that works with low-carbon steel helps your company meet their sustainability goals while still providing a high-quality display.
Finish
Finishing can often add large dollar amounts to the cost of a project because many manufacturers outsource finishing tasks like powder coating. Pieces have to be packed, shipped, prepared, coated, cured, then packed and shipped once again. All of these costs are passed along to you.
At Franklin, you don’t need to worry about those extra costs because we do all our powder coating in-house. Avoid hassle and unnecessary spending when you choose a partner that designs, manufactures, finishes, packs, and ships your displays all in one location.
Our highly-skilled staff can also create custom powders that match your company’s unique Pantone Matching System number. Don’t settle for a finish that doesn’t meet your brand standards — or costs you more than necessary.
Quantity
Use the concept of economy of scale to your advantage.
Producing 100 displays does not cost 100x the cost of 1 display. When you buy in bulk, so can we. When we bulk order materials for your display, we save money, meaning you save money and the cost of each individual display decreases.
Ordering displays in bulk also cuts down on set-up costs. When you make one large order, we are able to purchase materials, prepare our machinery, and get everything ready to produce your display all at once. Several smaller orders, on the other hand, means this set-up process must be repeated multiple times, cutting down on efficiency and raising costs.
When you buy in bulk, you save. To make this easier for Franklin Display customers, we provide warehousing and logistics; we can handle fulfillment on your entire display program from our distribution center.
Location
At Franklin, we warehouse and ship your displays for you from our centrally-located Belvidere, IL, facility. We’re located at the intersection of several major interstates and just 25 minutes away from the Chicago Rockford International Airport, one of the largest cargo airports in the country. Our location offers you a way to cut down on freight and shipping costs while still sending your displays anywhere in the world.
When you choose to partner with Franklin, you’re choosing to work with a company that knows how to create the highest-quality custom display without an astronomical price tag.
Reach out today to find out how we can help you create your custom retail display.