Consider These Questions When Creating Your Point-of-Purchase Displays
Retail point-of-purchase displays can take a variety of forms. For example, retail displays can include large floor displays, small shelf displays, endcap displays, and even digital displays, and each display type comes with a unique set of considerations and variables retailers need to account for to choose the right display for their needs.
Creating an effective retail POP display that helps increase brand awareness and sales begins with some strategic thinking, including everything from where and how your display will be deployed to the materials used in its construction. Here, we’ll look at five questions to consider when creating your point-of-purchase display to maximize your visual merchandising spend.
What do you need your point-of-purchase display to do?
It may seem obvious, but weighing what you need your POP display to do at the outset of the design process can streamline the production process and save you time and money down the road. What you want your display to do encompasses several more in-depth questions, some of which include:
- How much does your product weigh?
- How much product does the display need to house?
- How and where will the display be deployed?
Answering these questions will not only help dictate how your display looks, it can also affect other elements, such as mobility, fabrication materials and processes, and any finishing techniques to enhance the service life of your POP display and ensure consistent branding.
Partnering with a POP display manufacturer that understands these concerns can streamline the design process and accelerate timetables for POP display delivery and installation. At Franklin Display, we place great value on the consultative phase of this process to understand the desired look and functionality of your display, along with the components we can incorporate to help your display stand out.
What are the best construction materials for your point-of-purchase display?
The materials used in the construction of your POP display are perhaps the most important part of the equation, especially in terms of the durability, performance, and service life of your display. Construction materials like wood do offer some benefits, but steel lends itself to more detailed custom fabrication, particularly large floor displays or those that include moving parts. Plus, steel is more compatible with a variety of finishing techniques to protect your POP display and make it an eye-catching piece of visual merchandising.
What’s more, steel is one of the more sustainable construction materials on the market, enhancing the eco-friendly nature of your in-store advertising.
Franklin offers custom steel fabrication capabilities to help create unique POP displays that can be tailored to your precise specifications and needs. We also work with local metal providers to increase speed to market and ensure the highest quality construction materials. How long does your point-of-purchase display need to last?
How long does your point-of-purchase display need to last?
No two POP displays are the same in terms of everything from design and construction to service life. For retail brands that require POP displays with the maximum possible service life, powder coating is the ideal finishing technique to ensure durability and reliability for this kind of long-term use.
Powder coating is not only important in protecting your POP display from the elements or even normal weathering. It also comes in a variety of formulations and can be tailored to match a wide spectrum of colors, ensuring your display accurately reflects any unique branding elements. Powder coating is ideal for steel POP displays and can help extend the service life of your in-store marketing, making the most of your visual merchandising dollars.
Does your point-of-purchase display need to be mobile?
Mobile retail displays provide a couple of key benefits. First, the ability to move a display throughout a retail store helps increase the flexibility and versatility of your in-store marketing and saves you time and money. This versatility means your POP display can be deployed in more applications, and this helps maximize your retail display spend.
Regardless of whether your display needs to be mobile, we offer comprehensive assembly and packing and distribution services to ensure your display reaches the right location at the right time.
With decades of experience, Franklin Display can provide end-to-end POP display design, fabrication, finishing, and distribution services to help you create the kind of in-store experience that increases sales and drives business growth. Contact us today to get started on your next POP display project.