Do Retail Displays and Fixtures Still Matter?

We live in a digital age where you can buy everything from coffee to couches online, which may lead to the belief that brick-and-mortar stores are in danger of becoming extinct. The good news is that would be wrong, and in fact, in-store shopping is gaining traction once again. In-store shopping offers a full sensory experience of seeing, touching, and sometimes testing a product that can’t be felt through a phone or tablet, and a large part of that experience is due to the use of custom fabricated displays and fixtures. 

Visiting a physical store is more about just a transaction, it’s about the whole experience. This makes retail displays and fixtures an important component for retail brands. With this in mind, let’s look at a couple of reasons why brands still need high-quality retail displays to enhance the in-store shopping experience. 

Retail displays help build brand recognition 

With a plethora of products for consumers to choose from, it’s important for brands to establish themselves with a unique persona and identity that shoppers can not only be drawn to, but that they can connect with. Retail displays do more than simply showcase products — they also showcase what differentiates a brand from competitors. 

Whether you’re selling fencing or food, a quality display can be designed with specific colors, materials, and unique messages and finishes that cohesively work to convey your brand’s personality and message. That message should be one that shoppers can recognize whether online or in-store, creating a sense of familiarity that reminds them you’re the brand that they know and trust. 

Retail displays can foster customer loyalty

That cohesive messaging conveyed through effective displays can also help foster greater customer loyalty, as displays and fixtures provide the optimal space for showcasing exclusive in-store promotions and discounts that differentiate your brand from the competition. Those offers can also motivate consumers to make repeat purchases of your products, fostering a greater sense of loyalty to your brand. 

In fact, a recent survey showed that 57% of shoppers are loyal to brands that offer incentives like discounts, special offers, and loyalty rewards. When it comes to loyalty rewards, custom displays provide the perfect opportunity to promote your brand’s loyalty program and the benefits, rewards, and exclusive offers available only to your customers. It’s been found that loyalty programs can motivate 83% of consumers to make repeat purchases, providing brands an average return of almost five times their initial investment.

Retail displays create a more immersive shopping experience  

Walking into a brick-and-mortar store offers a full sensory experience of touch, sight, smell, and feel that consumers can’t find online, due in large part to the interactive nature of custom displays. 

With 79% of consumers sharing that the shopping experience is just as important as the product, high-quality displays that provide appealing visuals, interesting features that evoke emotion, and the opportunity to touch and feel products can help consumers make informed decisions and serve as your greatest marketing tool. If they remember the experience your display provides, they’ll likely remember your brand and the unique value you can offer. 

Retail displays encourage impulse purchases

How many times have you gone into a store for “just one thing,” but when walking up and down the aisles an eye-catching display grabbed your attention, and the next thing you know, you have an armload full of items you didn’t intend on buying. 

The good news is that you’re not alone — impulse shopping is alive and well, with 73% of Americans saying the majority of their purchases are unplanned. And while it might seem easier to tap an icon and add an item to an online cart, that same survey found that while impulse buying accounts for around 40% of e-commerce shopping, 80% of consumers shop impulsively while in brick-and-mortar stores. 

An eye-catching display is like a physical pop-up ad, capturing a consumer’s attention through the use of unique designs and images, product placement, and limited-time promotional offers that help to tap into the psychological triggers that encourage those impulse-driven purchases. 

Franklin Display Group knows how important custom retail displays and fixtures are to retail success, and we’ve helped a variety of brands create high-quality, custom displays that set them apart from the competition and create a lasting impression. 

Contact us today to get started on your next custom retail display.