When it comes to in-store advertising, retail brands can find themselves in something of a fix. Eye-catching, high-quality retail displays are necessary to help brands increase sales and create a more memorable brick-and-mortar shopping experience.
This is where modular retail displays can be helpful in adding increased flexibility and versatility, provided you understand how these displays work and the right applications for a modular approach to in-store advertising.
Here, we’ll look at some key features of modular displays to better understand their value for retailers, and we’ll also identify a couple of applications that are more ideal for this type of retail display.
Perhaps one of the most important and key features of a modular retail display is the use of interchangeable components — shelves, brackets, hangers, or graphic elements — that allow for the display to be configured and customized based on the specific application.
The flexible and highly customizable nature of modular retail displays means they can be tailored based on any number of in-store advertising variables, including product type, customer demographic, or space constraints. Plus, many retail displays are designed with wheels to increase their mobility and make them more flexible in terms of where or how they’re deployed.
What’s important to know about flexibility and customization of modular displays is that, even with configuration variability, these types of displays don’t sacrifice brand identity or brand consistency.
The use of interchangeable parts makes modular retail displays easy to maintain or troubleshoot, often without the need for specialized tooling or equipment. This makes this kind of display ideal for retailers that use a large array of displays in a given location — retailers that do not need a large array of displays will find better value in more traditional in-store displays.
Modular retail displays that are easy to maintain, service, and modify can save significant time and money, especially if said displays are frequently relocated within a store to align with changing sales and marketing initiatives.
The frequency with which retailers need to change out in-store displays depends on a variety of factors. The kind of retailer, time of year, and sector of the retail industry all play a part in how often displays need to be reconfigured or modified to fit new promotions or sales goals. For retailers where display changes are a fixture of doing business, modular displays are a cost-effective option.
The cost-effective nature of modular retail displays for brands with a high level of display turnover comes from reducing the number of new custom displays required for new merchandising efforts. With modular displays, components can be easily swapped to meet the new display specifications, eliminating the need to order new displays.
The quick-change design concept of modular retail displays means that they can better adapt to changes in consumer behavior or sentiment to help enhance customer engagement. For example, the increased desire for more interactive retail displays that use digital components means retailers are incorporating more visual and audio elements.
The flexibility of modular retail displays means brands can faster and more efficiently integrate screens, speakers, or other digital elements to capture consumer attention and create a more engaging in-store retail experience. With increased customer engagement comes an increased likelihood of repeat engagement, making your display more likely to drive an increase in sales.
This is not to say that more traditional retail displays cannot enhance customer engagement —displays that are fabricated in a strategic mindset using high-quality materials can be just as effective as their modular counterparts in increasing brand awareness and sales.
Franklin Display Group has decades of experience in helping brands fabricate custom retail displays that take their business to the next level. Our team has the expertise, tools, and resources to create retail displays using the materials that best suit your application.
View our gallery to see the types of retail displays we create and contact us to get started on your display today.