Retail displays were once seen as permanent fixtures in a store, changed out a couple of times a year in a process that often required a lot of time, money, and effort. But the world of retail is dynamic. Time is money, and in this case, mobile is also money—mobile displays, that is.
Mobile displays have risen to popularity in the past few years because of the advantages they offer and the way they can save the aforementioned time, money, and effort while enhancing your marketing efforts and helping to boost customers loyalty and business success. Here, we’ll look at a couple benefits of mobile retail displays and fixtures, and how Franklin Display can help you design a mobile display to spark your marketing efforts.
The idea behind a mobile display is the ease of assembling and disassembling them—both for set-up and removal and maintenance and cleaning. Compared to static displays that are more cumbersome to set-up, disassemble, and move, the simplification process with mobile displays saves valuable time and effort
Mobile displays and fixtures are also a cost-effective option, as they’re adaptable and reusable in different locations, meaning they can be repurposed instead of replaced as the seasons and retail landscape evolves.
The enhanced mobility of displays that are easier to collapse, knockdown, or even wheel around can help you rise above the competition due to the increased versatility. The flexibility means that your display can be used regardless of the retail environment’s layout or configuration, and the more places your displays can be incorporated into, the greater likelihood it will perform.
Just as a retail location’s layout may change, so can the overall retail environment due to changing trends, customer preferences, seasonal shifts, and inventory volume. With traditional fixed retail displays and fixtures it can be a challenge to overhaul the store configuration, but with mobile displays, you provide the flexibility to easily move it around the store and rearrange fixtures to better optimize and use the retail space.
Frequent layout changes and the use of mobile displays can also create a better experience for the customer, who then has the potential to associate that experience with your brand. By changing the retail environment and layout with different displays or arrangements, retailers create a fresh, dynamic experience that can help to keep shoppers intrigued, engaged, and coming back into the store to see what they might find next.
By identifying current customer preferences and retail trends, brands can create and tweak mobile displays to be best placed in different spots throughout the year, potentially boosting interest, loyalty, and sales.
Sustainability is top of mind for retailers and customers alike, with 84% of customers reporting that poor environmental practices will alienate them from a brand or company. Even if your products aren’t inherently sustainable, an important step to take to reach your sustainability goals is to design a sustainable retail display—and going mobile can play a large role in that.
Because mobile displays can be disassembled and reused, repurposed, or moved to a new location, this increases the display’s lifespan and decreases the frequency of replacing or disposing of fixtures. This results in less material waste and environmental impact and is an important step towards a more sustainable retail environment.
While there are a variety of reasons mobile displays may help to increase the ROI of your marketing efforts, going mobile does little good if the displays aren't designed with quality and effectiveness in mind.
It’s important to take into consideration the construction materials to ensure durability during transportation and movement, finishes to enhance the look and performance, and interactive elements like QR codes that can help provide additional value to the shopper and important data to the brand regarding shopper behavior and spending habits.
Franklin Display Group works with a variety of brands to create high-quality, custom mobile retail displays and fixtures that help optimize marketing efforts and budget and maximize results. Our planning and design, engineering and prototyping, and manufacturing teams have the skills and experience to produce displays to your precise specifications and requirements.
Contact us to get started on your next mobile retail display project today!