The 2025 Trends in Retail Displays that Brands Need to Know About

Retailers invest a large amount of time and money in their visual merchandising and in-store displays. Such a hefty investment in creating a positive, engaging in-store shopping experience means brands need to keep a close eye on emerging trends and technologies in retail displays in order to maximize ROI and drive increased revenue. 

While some of these trends center on new print and design elements, a good many of them focus on the fabrication process and materials used to build retail displays, and these considerations can play a vital role in the quality and effectiveness of your visual merchandising. 

Here, we’ll look at a couple of the 2025 trends in retail displays that brands need to know about, and how working with the right fabrication partner can help brands leverage these trends for the best possible result.

High levels of customization 

Whether the objective is to let distinctive branding truly shine or adapt to unique space constraints, custom-fabricated retail displays are a must-have for brands across a wide spectrum of retail segments. This high level of customization can take the form of the specified fabrication materials and finishings, and it can also include unique assembly components or highly specialized custom integrations. 

For example, Franklin Display specializes in custom sheet metal, wire, and tubing fabrication using a variety of materials,  including mild steel, stainless steel, pre-galvanized steel, and aluminum. We offer a full line of point-of-purchase display services including design, engineering, prototyping, manufacturing, assembly, and logistics for a complete customizable end-to-end experience. 

This custom retail display demonstrates our ability to accurately capture a brand’s unique perspective and voice with a durable retail display that’s designed to last.

Modular, flexible display design

The ability to entirely or partially break down a retail display can be a key in optimizing your display spend — this kind of flexibility saves time in assembly and money in freight, and it reduces the tools and resources required to execute a display into the field. Modular, flexible retail displays also simplify the process of deploying in-store signage in applications with unique space constraints. Some features of flexible, modular retail displays can include: 

  • Wheels for enhanced mobility
  • Removable legs
  • Collapsible arms
  • Knockdown components
  • Interchangeable structural elements

Time is money and no one wants to spend hours unpacking, assembling, installing, and potentially moving retail floor displays. It’s safe to say that this trend of modular retail displays is here to stay.

Sustainability

Sustainable business practices are a top-level priority in any industry and the retail space is no different. While this enhanced sustainability usually refers to the products and services retailers provide, it also applies to the in-store displays retailers use to drive interest and sales in these products. Choosing fabrication materials that are easily recyclable and sourced in an eco-friendly way can help brands better align with consumer sentiment, and minimize the impact on our environment.

For instance, specifying recycled steel for custom display fabrication creates a “closed-loop”  production cycle. This means steel utilized in display fabrication can be reused instead of ending up in a landfill. Using recycled steel can save significant energy and raw materials that would be needed to create a new product from scratch.

Partnering with a display manufacturer that prioritizes sustainable production practices and materials is also key in helping to increase the sustainability of your retail displays. Working with display manufacturers that are recognized as sustainable businesses is an important first step in increasing the sustainability of your in-store display. 

Franklin Display Group’s commitment to sustainability is demonstrated by our Environmental and Climate Change Policy, an initiative that guides our use of recycled fabrication materials and eco-friendly production processes. In addition, we were recently recognized by EcoVadis — a global leader in the evaluation of sustainable business practices — with a bronze medal for our sustainability efforts, placing us in the top 35% of global companies. 

At Franklin Display Group, we have the custom metal fabrication expertise, tools, and resources to create retail displays using the kind of metal that best suits your application. Our custom steel sheet metal, wire, and tubing fabrication services use high-quality steel and state-of-the-art technology to produce high-end retail displays that help differentiate your brand from your competitors.

Learn more about how our custom steel sheet metal fabrication capabilities can help you take your displays and fixtures to the next level.

 
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