These Questions Can Help Determine the Ideal Functionality of Your Retail Display
It’s a given that in-store retail displays must look visually appealing and leverage eye-catching components to draw customer attention. But retail displays also need to be functional, and the kind of functionality we’re talking about extends beyond simply housing products efficiently. This kind of functionality accounts for how your branding and messaging will be displayed, where the display will be used in your store, and even how your display will work in conjunction with other in-store displays
Planning for this functionality requires a strategic, problem-solving mindset, and Franklin Display Group’s design team has the knowledge and experience to ask the right questions — these questions — to help fabricate the right retail display for your needs.
Will your retail display need to move around the store?
This is one of the more important questions in determining the functionality and overall look and feel of your retail display. Mobility is key for brands to maximize their investment in visual merchandising, especially in retail environments where shelving or layout configurations are subject to frequent changes. This also makes mobile retail displays more cost-effective than static displays as they’re adaptable and reusable in different retail environments.
Not only do mobile retail displays help you increase the versatility of your in-store advertising, they can also help enhance the in-store shopping experience by making it easier to adapt to sudden increases in foot traffic. Mobile displays can be easily moved or stored to accommodate more customers, creating a more pleasurable in-store experience that makes customers more likely to return.
What kind of graphics or messaging do you want your retail display to include?
Retail displays help create a more immersive in-store experience that can help fortify brand recognition and even increase sales. As a result, weighing the kind of graphics, messaging, or interactive elements you want to incorporate into your display is key in our planning and design process.
For example, we designed a retail display for a multinational brewing company that wanted its in-store advertising to take the shape and dimensions of a core ingredient in its flagship product. The goal was to design a display in which the main structure disappears, allowing the product to take center stage — the messaging needed to be clear and visible without overtaking the visuals. Our design team was able to combine form and function to create a highly-effective display that makes no mistake with what it’s about.
Plus, our design team can help you plan retail displays that incorporate a variety of finishing techniques that enhance both visual branding and durability. For instance, powder coating preserves the appearance of your retail display, regardless of whether it’s used indoors or outdoors.
How will the display be transported to the field?
For displays that will not incorporate wheels for enhanced mobility, the question of transportation becomes much more important.
Preparing and shipping large displays can be costly and time-consuming, so our design team places great importance on creating retail displays that feature removable legs, collapsible components, or knockdown features. We can design retail displays that require just a few bolts and standardized tools to assemble and break down, reducing the amount of labor and time to deploy the display in your store.
How much product will your display need to hold?
This may sound like a very basic question, but more often than not, it’s the basics that make the difference. Understanding how much product your display needs to hold and the total weight of the product load will help determine the design used to manufacture critical components of your display, like the base, shelves, or other load-bearing components.
For example, we have experience in using sheet metal, wire, tubing, and powder coating to design a durable, reliable display that’s perfectly suited to the weight and quantity of product you need to display. With more than 200,000 square feet of manufacturing space, we have a wide variety of fabrication materials and machines on-site to produce custom retail displays that perform in any application.
A quality retail display starts with a quality design, and these are just a few of the questions to consider when determining the function of your display. Our team of design specialists understands how to put plans in place to create dynamic retail displays that enhance your in-store experience and increase sales.
Contact us to get started on your display today.