Why Powder Coating is the Most Versatile Finishing Method for Retail Displays
There are several methods for finishing steel retail displays and fixtures. Paint is perhaps one of the most common finishing materials, but powder coating is also extremely prevalent.
Powder coating helps enhance the durability and service life of steel displays, but powder coating is also a highly versatile finishing technique that brands can use to increase the visual appeal and eye-catching nature of their fixtures. This, combined with long-term reliability, is why brands should opt for powder coating to create high-quality, custom displays that can help drive sales and growth.
Here, we’ll look at how powder coating works, and then we’ll look at why powder coating is the most versatile finishing method for retail displays and fixtures.
How does powder coating work?
Powder coating is a dry finishing process in which a combination of polymer resins, adhesion agents, and other additives are pressed into a fine powder and electrostatically applied to the steel surface. The electrostatic charge ensures the powder is attracted to and sticks to the surface material, and from there the coated parts are put in a curing oven where the heat sparks a chemical reaction that melts the powder and creates a hard, protective coating.
Powder coating custom steel displays is important for a couple of reasons. Powder coating adds a protective layer to help safeguard against blemishes like chipping and scratching, and powder coating can also help protect against fading from exposure to environmental elements like wind, rain, and sunlight.
How can powder coating help create superior retail displays?
An important component of any steel display is the ability to capture the consumer’s attention, reinforce brand recognition, and even promote impulse purchases or point-of-purchase sales. The versatility of powder coating compared to other finishing materials like paint can help brands elevate their retail displays and create a more memorable in-store experience for customers.
Powder coating offers a variety of color matching options
One of the biggest advantages of powder coating — especially for brands that use a large amount of color or unique color schemes as part of their branding — is the ability to match literally thousands of colors with a high degree of accuracy. Not only does this help brands create custom retail fixtures that are properly branded, it helps create more dynamic fixtures that harness the power of color to create more engaging visual merchandising.
Powder coating can be textured
Texture is another way to increase the sensory appeal of your retail display, and powder coating gives brands a range of texture options to create a unique look and feel that can help differentiate a display. Some of the more common types of textured powder coatings include wrinkle and sand texture, and each type adds an interesting layer to the look of a retail fixture. While this kind of treatment can be achieved with other kinds of finishing methods, powder coating is the simplest and most cost-effective technique.
Powder coating minimizes the need for routine maintenance
Creating retail displays that can be used in both indoor or outdoor retail applications without the need for regular touch-ups or maintenance helps increase a display’s versatility. The strength of powder coating reduces the impact of regular wear and tear during a display’s service life, even in the harshest of environments.
Powder coating your retail display helps optimize its functionality and service life, and it also helps to take its aesthetic appeal to a whole new level. Franklin Display Group has worked with numerous brands to powder coat custom, high-quality displays and fixtures with an eye toward value and ROI.
Reach out to our team of experts to get started on your next retail display project today.