As brick-and-mortar retail spaces become increasingly crowded with retail displays, brands need dynamic in-store advertising to capture customer attention and elevate brand awareness.
However, creating high-quality retail displays is more complex than you’d think. Effective displays require a strategic design and fabrication process to ensure in-store advertising can engage customers and help drive sales.
Our seasoned professionals have the experience and resources to address each step in the design and fabrication process, including planning, prototyping, manufacturing, finishing, assembly, and warehousing and logistics. In fact, here are just a few examples of how our end-to-end retail display capabilities have helped brands elevate their in-store presence.
Molson Coors needed a display for one of the company’s more iconic beverages: Redd’s Apple Ale. We decided a giant red apple needed to be the centerpiece of the display to capture attention and leverage Redd’s established brand equity.
We created top and bottom halves of the apple by vacuum-forming plastic components. For the display plates in the “core” of the apple, we added a layer of powder coating to the tubing and sheet metal for enhanced protection.
A durable alternative to paint, powder coating is the process of coating plastic resins and adhesion agents to metal. It protects against UV light, rust, chips, and scratches, and powder coating can be can be glossed, textured, colored to suit any number of branding needs.
For the cherry — or apple — on top, we rounded out the display with a plastic stem and printed decals for the header and footer. Additionally, the display was designed for simple knockdown, allowing for easy transportation and assembly to help streamline transport and shipping processes.
With the need to make its mark in the produce section, Nature Sweet came to us needing a creative, yet functional display to draw customer attention while being easily transported across the store.
Using black powder-coated metal for the skeleton, the display lets the vibrant tomatoes take center stage as the vibrant red contrasts the black of the sheet metal, tube, and wire. Equipped with four caster wheels — two of which are lockable — the display’s mobility helps increase deployment flexibility and makes it easier to transport.
The end result was a sleek, eye-catching, and highly mobile display. With its visual pop and functionality, the display allowed Nature Sweet to get its tomatoes in front of customers and more effectively communicate their brand story.
A leader in the golf industry, Titleist came to us in need of a highly-functional display for its trial sets of clubs for use at pro shops and golf ranges. The display needed to facilitate the frequent removal of bags and individual clubs, so we designed a display that was easy to use for customers and store employees alike.
While this display looks relatively simple, there’s actually a lot going on. First, it has two slots for trial bags so trial set partner locations will have plenty of clubs to disperse to its customers. On top of this, the display has a 90-degree rotatable header with the Titleist logo on it, so partner locations can adjust the sign to be seen from a desirable vantage point.
Lastly, the slots for the golf bags incorporate a vinyl decal featuring the message gone golfing, a detail only visible to the customer when a bag is removed from the display.
Displays like this require expert planning, prototyping, and manufacturing. Franklin has the in-house resources to execute each step of the display design and fabrication process.
No matter what section of the store your product is located in, Franklin Display Group can partner with you to create a visually engaging retail display to help enhance the in-store experience and increase sales. Our end-to-end display manufacturing capabilities include:
With nearly 50 years of experience, Franklin Display Group is your go-to partner for high-quality visual merchandising. Get started with a retail display that elevates your in-store presence.