In a world becoming increasingly dependent on the digital realm and e-commerce, do brands still need visual merchandising in the form of retail displays? The answer is yes, especially as in-store shopping experiences continue to be an upward trend in the retail industry.
High-quality retail displays can help a brand stand out, communicate the value a brand provides its customers, and offer a more sensory way for customers to experience your product. This is why brands need to work with a retail display fabrication partner that understands the importance of in-store displays and has a proven process for creating eye-catching displays that work.
Here’s a behind-the-scenes, step-by-step look at our display fabrication process, and how it helps brands leverage retail displays that maximize your investment and help grow your brand.
The first step in our full-service approach to retail display fabrication begins with understanding your vision and exactly what you need. Our design team is made up of experienced, innovative problem-solvers who can apply their knowledge and expertise to better understand your display’s required functionality — everything from how much product it needs to hold to whether or not it needs to be mobile.
We combine this information with the research we do on our own to better understand your brand, audience, current messaging, and even competitor analysis. Our team has worked with some of the best-known brands in a variety of industries, so we know how to provide a display
that helps your products stand out and maximizes shopability.
To bring that vision to life, value-added engineering is practiced from day one. Our engineers always look for ways to ensure your project is as cost-effective as possible, and can spot and proactively solve potential problems that might come up.
Once we have approval for your budget and the initial design, we begin creating a prototype so you can be sure it looks like your vision, functions like it needs to, and will last for years to come. Every single project includes a prototype so you can experience it in person and have confidence that it’s exactly what you need. If it’s not, we’ll continue to iterate until we meet your expectations.
The retail industry is currently faced with potential supply disruptions and uncertainty. But rest assured that our two production facilities totaling more than 200,000 square feet of space and in-house production capabilities help minimize any delays and provide greater control over the quality, timing, and production of your display.
Our team can source and work with virtually any material, and are highly trained to use state-of-the-art technology and processes to design and fabricate high-quality metal parts. The results are displays and fixtures that are durable, effective, and compliant with industry standards, something that’s helped us earn a reputation as a company that produces complex custom projects with superior quality.
Durability and compliance is one thing, but displays also have to catch the eye of consumers and provide the best possible visual representation of your brand. At Franklin, we make your vision a reality by fabricating displays and fixtures from a wide range of materials including metals, plastics, woods, and manufactured materials.
We’re dedicated to making your product stand out, and can integrate multiple materials and substrates that fit both your vision and your budget. And for the finishing touch — literally — we use in-house powder coating to custom match any color, ensuring that your display captures your brand in every way.
One of the most important aspects of long-lasting displays is functionality, specifically how easy it can be put together, taken apart, or moved if needed, helping you maximize your investment.
Displays from Franklin Display Group are designed with that requirement in mind, with quick and easy assembly planned for at the prototype phase — who will be assembling the display, how long it will take, and if any specific tools will be required.
When your display is packed for shipping, it’s done in a deliberate way so that it can be assembled exactly as was shown on the prototype, and we include step-by-step instruction sheets to easily guide you through the process, as well as any necessary tools. Many displays don’t even require tools for assembly, helping to save you both valuable time and money.
Logistics has always been one of the most critical aspects of retail, and today’s environment finds many businesses dealing with shortages, delays, and increased transportation costs. But at Franklin Display Group, we operate our own distribution center, which allows us to handle everything from warehousing and inventory management to the distribution, direct-to-store program management, and fulfillment of your display and fixture program.
Every stage of our fabrication process keeps your vision, budget, and expectations in mind. We’re dedicated to providing exactly what you want, staying on brand and on budget. Franklin Display Group has decades of experience in helping brands fabricate custom retail displays that take their business to the next level.
View our gallery to see the types of retail displays we create and contact us to get started on your display today.